Ray Estrada Media Consultant

Media consulting services and Santa Barbara County business news expert

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Kids’ Expos Marks 10th Year; Matchmaker Speaks; Youth Job Fair Set March 27

After her 10th annual Kids’ Expo on March 15, Parentclick.com founder Rachel Steidl has a lot to smile about.

Not only was the expo the biggest in terms of its 127 exhibitors and foot traffic.com is ready to move into a new phase after its 122 years of operation, Steidl said.

She said she’s ready to launch her “mobile-friendly” website this month after doing some reorganizing. As many as 14 municipal areas had a Parentclick.com site for their community in recent years. But that may be changing soon.

For the past dozen years, Parentclick.com has provided online listings of events, services and other data that is family friendly and hyper-local, unlike some South Coast websites claim to be.

The site’s popularity was quite apparent March 15 as scores of children and parents swarmed La Cumbre Plaza for most of the day to see exhibitors ranging from schools, to fitness groups to camps and even a dating service.

SB Matchmaking Founder Speaks in Miami, Plans Events

Lisa Darsonval recently spoke at the Matchmakers Alliance 2014 Matchmakers and Dating Coaches Conference in Sandpiper Bay, Fla., where she discussed why singles events are important.

She said the events offer increased exposure and opportunities for positive experiences. And, Lisa should know after almost two years of putting on a series if singles events while capturing the hearts of couples and the attention of South Coast media, including two feature articles in the Santa Barbara News-Press as well as a pre-Valentine’s Day story about her on KEY-TV.

Lisa is looking forward to bring more hearts together on April 3 at Blush Restaurant for a 1st Thursday casual event and on May 18 at the Santa Barbara Polo & Racquet Club in Summerland for a daytime gathering.

Stayed tuned for more singles events from SB Matchmaking throughout the year.
At her presentation in Miami, Lisa advised fellow matchmakers and dating coaches to use newspaper, TV and radio stories to get exposure as she has done successfully and will continue to do to promote her brand.

“More people join your membership,” she said. “And, you will meet more potential clients by having events.”

The idea, Lisa said, is to bring singles together to share some fun and companionship. “When you provide a positive experience,” Lisa said, “people spread the word and referrals go up.”
Word of Lisa’s events gets around.

“Hosting Events has helped me promote other businesses and then they share with their contacts,” Lisa said. “The events also bring more visits to my website where attendees leave comments and boost my SEO.”

Lisa said she increases her SEO by linking sponsor websites on her website, which brings more interaction; promoting them on Facebook gets likes, shares and comments.

Youth Job Fair Set for March 27

A Youth-focused job and resource fair will take place at the Westside Community Center, 423 W. Victoria St., from 11 a.m. to 3 p.m. March 27.

More than 200 job seekers are expected with up to 40 employers hiring. Other public and private organizations are expected attend and will be available to share information.

Business owners that would like to attend this event, call: Luis Servin, Workforce Investment Board business services coordinator at (805) 681-4643 or Linda Hillman, deputy director at (805) 681-4784.


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